VISIT BENTONVILLE RACINGpb ALLIED-RAPHA

Visit Bentonville Racing is an amateur and junior mentorship, competitive road cycling team. Their vision is to represent and promote Bentonville as a cycling destination by racing at the highest amateur level in the Midwest/South regions; facilitate local business synergy and community through brand awareness at local and regional events; and promote the allure of cycling to younger generations to create sustainable growth of the sport in our town via mentorship.

And of course, when you launch your cycling team, you have to launch your very own, custom ALLIED Alfa road bike.

YEAR
SERVICE
WEBSITE
2018
Commercial Production